Opening Ceremony

35 Howard Street, New York

Men’s Store,
Stratospheric discs bathe customers in light as they enter the store, its long white walls glowing under the light of the accompanying diamond lighting grid. A maze of framed arches stretch the grid formation from ceiling to floor accommodating for the display of garments and accessories, their colour melting from a vibrant magenta to a deep blue, which bleeds across the floor delineating the main display space with glossy precision. Thin anodized metal racks provide additional space for garments to be hung against the long white walls, their colour hinting at the black wall at the far end of the store, behind which storage, service and staff areas are housed.
The cash desk, a sharp magenta prism with inbuilt glass display cabinets at its ends, provides a throwback to the peaks of the arches in which the clothes were hung.

Year: 2013
Client: Opening Ceremony
Location: New York, USA
Project Status: Built
Disciplines: Architecture, Interior Design



Bozarthfornell is an office for architecture and design, founded 2010 by Andreas Bozarth Fornell. The office has a diverse portfolio and works within all different fields of architecture but the main focus so far is within the world of fashion retail. The people at Bozarthfornell have diverse backgrounds, something that we utilise in alternate ways for every different project.

We strongly believe that architecture and design is an art form. It gives strength and confidence to the individual as well as business corporations. This synthesis of concept, beauty and function completely absorbs our attention in every project. Our architectural vision derives its expression from the art world. It’s inspired by our travels and influenced by the pop-culture that surrounds us daily. It is intimately connected to both context and function.

More info


Stockholm Office
Lovö Söderby 1A
SE-178 93 Drottningholm, Sweden

Copenhagen Office
Birkedommervej 31, 1st floor
DK-2400 Copenhagen, Denmark

Press Inquiries